aka
Noosphera
Max E.
Sequeira
Sequeira
Marketing,
Ecommerce
& Data Science
Current Certifications & Projects
Portfolio
B2C 1-800-Bakery.com video [w/o Audio 2:53]
B2B Corporate-Gift.1-800-Bakery.com video [w/ Audio 4:25]
Strategic Marketing Plan Roadmap - Best Practices Workflow
Data-Driven Marketing - Portfolio
Email Automation Program Portfolio - Retail Success Cases
International B2B Marketing - Auto Industry Success Cases
Impact of Segment-Based Promotional Planning - Vinum La Enoteca
Impact of Dynamic Personalization on Email - 1-800-Bakery
Email Marketing Platform Integration Project Plan - Grupo Nación
Email Template Design - Portfolio
THE MULTI-CHANNEL CONSUMER IN COSTA RICA
Co-Authored with Lauren Freedman, the e-tailing group
Co-Authored with Lauren Freedman, the e-tailing group
E-COMMERCE IN COSTA RICA
Co-Authored with PROSIC, University of Costa Rica
Co-Authored with PROSIC, University of Costa Rica
Discovering data insights to drive strategic value across the user journey and operationalizing these insights into value-generating business processes.
About
Experienced in successfully implementing data-driven customer-centric strategies to generate multichannel growth, improve conversion-rate optimization (CRO), enhance user experience (UX) design, and deploy effective marketing programs both on B2C and B2B contexts.
Guiding the development & adoption of new technological solutions involving cross-disciplinary teams, strategic processes, and integrated technology.
Educating end-user and project team audiences spread across multiple countries to ensure successful technological adoption.
VISIT MY LinkedIn PROFILE »
FOR EXPERIENCE DESCRIPTIONS
FOR EXPERIENCE DESCRIPTIONS
Skill Areas
Market Analysis, Customer Behavior, Segmentation, Process Improvement, User Experience (UX), Budget Management, Project Management, Marketing Strategy, Growth & Retention Strategies, Resiliency, Innovation, Multichannel & Omnichannel
Strategic Planning
Marketing Technology, Email Marketing, Deliverability, SEO, Ad Networks, Social Media, Influencer Marketing, Marketing Automation, Conversion Optimization (CRO), Marketing Attribution, Augmented Reality
Marketing
Customer Data Platforms, Database Management, Data Collection, Data Warehousing/ ETL, Data Enrichment, Data Analytics, Multivariate Statistics, Data Reporting, A/B Testing, Data Modeling, Data Visualization
Data Science
Generative Artificial Intelligence, Machine Learning, Prompt Engineering, AI Chatbots
AI Ops
Brand Experience, Usability/UI, Fulfillment Management, CRM, Personalization, Search Engine Marketing, Online Marketplaces, Feed Management, Agile Methodologies
Ecommerce
Studies
'98~'00
MSc.
Information Management & Systems
University of British Columbia; Canada
'89~'94
BS, Marketing
ITESM; Monterrey, México
Prompting for AI Ops
The AI Exchange ~ Certificate
'24
'08
Multichannel & Mobile Marketing
Direct Marketing Association ~ Certificate
'03
Strategic Marketing
INCAE Business School ~ Certificate
OCI Generative AI Professional
Oracle ~ Certificate
'24
Training
Platforms
—
Ecommerce
Shopify, Zoey, Volusion, OSCommerce, Magento, ShipStation, ShipperHQ, Reveel
—
Email Marketing
Klaviyo, MailChimp, Mandrill, ExactTarget (SalesForce Marketing Hub), SendGrid, StrongMail, Lyris, GlockSoft, SendForensics, Google Postmaster, ClickTale
—
Marketplaces
Amazon Seller Central, Google Merchant Center, Google Product Feed, GoDataFeed, JungleScout, Walmart, eBay, MercadoLibre, Facebook, TikTok
—
Marketing Automation
Customer.IO, Zapier, Make, SalesForce Marketing Cloud, Rekko, MailChimp
—
Customer Relationship Management (CRM)
HubSpot, Zoho, SalesForce, Pipeline Deals, Monday.com
—
Social Media Marketing
Sprinklr, CoSchedule, Meta Business Suite, Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Reddit, WhatsApp, Hootsuite, SproutSocial, Shortstack
—
Search Engine Marketing (SEM) & Search Engine Optimization (SEO)
Google Ads, Google Performance Max, Google PageSpeed Insights, Google My Business, SpyFu, Cloudflare, Ubersuggest, InLinks, ipullrank, WordLift
—
Development & Operations (DevOps)
HTML, CSS, JavaScript, C++, Node.js, JSON, Python, Jupyter, Anaconda, GitHub, GitLab, Visual Studio, Google Colab, MS Office 360, Google Cloud Platform, AWS, Testiny
—
Analytics, Testing & Conversion Rate Optimization (CRO)
GA4 (Google Analytics 4), Google Looker Studio, Omniture, Lucky Orange, HotJar, Glew, Litmus, Mixpanel, Amplitude, Heap, FullStory, Optimizely, Paraview
—
Data Science & Business Intelligence (BI)
Visplore, Tableau, Google Looker Studio, Power BI, DOMO, KNIME, Google BigQuery, HEX, Cube
—
Design & Prototyping (A&D)
Adobe Creative Suite, Canva, InVision, Mural, LucidChart
—
Augmented Reality (AR)
Adobe Substance 3D, Adobe Aero, Google Geospatial
—
Machine Learning & Artificial Intelligence (AI)
Google Cloud Platform, HEX, AWS, Fabric, DataBricks, Snowflake, Edge Impulse, OpenAI GPT API, Claude, Google Gemini, Bing, DALL-E, MidJourney, Bubble, Perplexity
—
Content Management Systems (CMS)
WordPress, Tilda, MovableType, HubSpot
—
Online Travel Agencies (OTAs)
Booking.com, Expedia, TripAdvisor
—
Customer Data Platforms (CDP)
Twilio Segment, RudderStack, Freshpaint
—
User-Generated Content (UGC)
Google Reviews, Trustpilot, Stamped IO, Judge.me
—
Project Management & Collaboration
Atlassian (Confluence, Jira, BitBucket, Trello), MS Project, Asana, Basecamp, Monday.com, ClickUp, Trello, Nifty, Microsoft Teams, Slack, Notion, Discord
—
Databases & Data Management
SQL, MySQL, Azure, MSSMS, dbt, PostgreSQL, MongoDB, Google BigQuery, KNIME, Fivetran, Supermetrics, Snowflake, Starburst
—
IoT (Internet of Things)
Arduino IDE, AWS IoT
—
User Experience (UX) & User Interface (UI)
Sketch, Figma, Axure RP
—
Customer Support & Live Chat
Gorgias, Zoho Desk, Front, LiveChat
—
APIs & Integrations
Zapier, Make, RESTful APIs, Postman, Google API
—
Payment Gateways & Financial Tools
PayPal, Authorize.net, QuickBooks
—
Cloud Computing & Infrastructure
Amazon Web Services (AWS), Google Cloud Platform (GCP), Microsoft Azure, Oracle OCI
—
Cybersecurity & Compliance
Cloudflare, Norton, McAfee, Astra PCI Compliance, Microsoft GDPR Assessment
Endorsements & Awards
Sébastien Bouschon
Max has been of tremendous value in our Digital Strategy definition and implementation. He's extremely knowledgeable and keeps on learning about all the new trends and tools. He also clearly understood our needs to build up some concrete and efficient solutions. Highly recommended.
Anabella Rodríguez
I worked with Max for six years with different brands, his work is excellent. Has a lot of initiative and creativity.
Sales & Marketing Manager
L’Occitane Costa Rica & Panama
Datapalooza Hackathlon
Project Gallery selection of my CLIMA [Client-Linked Integration of Meteorological Activity] submission, where real-time weather data captured via Arduino sensors tailors store offers, enhancing customer engagement and boosting sales efficiency via Twilio Segment, Databricks, AWS & Edge Impulse.
Excellence Award
I was part of the team that won the "Award for Excellence" for strategic planning and execution of multichannel marketing during 2015. The positive impact generated on brand credibility by being involved with the customer throughout their entire life cycle stood out.
Robbie Nakatsu, Ph.D.
Max was a research assistant of mine while I was working on my Ph.D. at The University of British Columbia in Vancouver, British Columbia. He was working on his M.Sc. in Management Information Systems at the time. An excellent research assistant in all respects: dependable, hardworking.
Corporate Director of Marketing
Saint-Honore [L’Occitane, Hugo Boss]
Commerce Department
University of British Columbia
2023
Twilio Segment, AWS
2016
L’Occitane Head Office, Paris
Winner: Roadmap Innovation
Competition winner: Contribution of innovative use cases to the product roadmap: alerts based on proximity and changes throughout the customer life cycle.
2010
ExactTarget (SalesForce Marketing)
Contact
San Jose, Costa Rica
+52 55 4403 3156
Mexico City, Mexico
+506 8830 5655
eCommerce
Marketing
Data Science
Get in Touch
