aka
Noosphera
Max E.
Sequeira

Marketing,
Ecommerce
& Data Science

Current Certifications & Projects
Portfolio
FOR IN-DEPTH ARTICLES, VISIT MY DATA MARTECH BLOG »
B2C 1-800-Bakery.com video [w/o Audio 2:53]
B2B Corporate-Gift.1-800-Bakery.com video [w/ Audio 4:25]
Strategic Marketing Plan Roadmap - Best Practices Workflow
Data-Driven Marketing - Portfolio
Email Automation Program Portfolio - Retail Success Cases
International B2B Marketing - Auto Industry Success Cases
Impact of Segment-Based Promotional Planning - Vinum La Enoteca
Impact of Dynamic Personalization on Email - 1-800-Bakery
Email Marketing Platform Integration Project Plan - Grupo Nación
Email Template Design - Portfolio
THE MULTI-CHANNEL CONSUMER IN COSTA RICA
Co-Authored with Lauren Freedman, the e-tailing group
E-COMMERCE IN COSTA RICA
Co-Authored with PROSIC, University of Costa Rica

Discovering data insights to drive strategic value across the user journey and operationalizing these insights into value-generating business processes.

About

Experienced in successfully implementing data-driven customer-centric strategies to generate multichannel growth, improve conversion-rate optimization (CRO), enhance user experience (UX) design, and deploy effective marketing programs both on B2C and B2B contexts.

Guiding the adoption of new technological solutions involving cross-disciplinary teams, strategic processes, and integrated technology.

Educating end-user and project team audiences spread across multiple countries to ensure successful technological adoption.

Unimer
Research International

Costa Rica
Tourism Board

03/2003 – 03/2004

Chief Marketing Officer

01/2013 – 01/2023

Co-Founder, Intl. Marketing
& Systems Manager

MaxWill Intl.
Trade Agency

Projects

Founder, Ecommerce, Marketing & Sys. Mngr
Unimer
Research Intl.
09/1994 – 07/1998
Co-Founder, Intl. Mkt.
& Systems Manager

Unisys
Central America

09/2000 – 02/2003

Ecommerce Business Development

Founder, Ecommerce, Marketing & Systems Manager

Research Project Dir.

09/2005 – 05/2023

1-800-Bakery.com

Ecommerce, Marketing & Systems Manager

Upskilling

Noosphera Digital Agency

01/2004 – 11/2012

Current Projects

06/2023 – TO DATE
06/2023 – TO DATE
FOR IN-DEPTH ARTICLES, VISIT MY DATA MARTECH BLOG »
FOR FULL DESCRIPTIONS,
VISIT MY LinkedIn PROFILE »
Studies
'98~'00

MSc.
Information Management & Systems
University of British Columbia; Canada

'89~'94

BS, Marketing
ITESM; Monterrey, México

'24
'08

Multichannel & Mobile Marketing
Direct Marketing Association ~ Certificate

'03

Strategic Marketing
INCAE Business School ~ Certificate

OCI Generative AI Professional
Oracle ~ Certificate

'24
Training
Skill Areas

Market Analysis, Customer Behavior, Segmentation, Process Improvement, User Experience (UX), Budget Management, Project Management, Marketing Strategy, Growth & Retention Strategies, Resiliency, Innovation, Multichannel & Omnichannel

Strategic Planning

Marketing Technology, Email Marketing, Deliverability, SEO, Ad Networks, Social Media, Influencer Marketing, Marketing Automation, Conversion Optimization (CRO), Marketing Attribution, Augmented Reality

Marketing

Customer Data Platforms, Database Management, Data Collection, Data Warehousing/ ETL, Data Enrichment, Data Analytics, Multivariate Statistics, Data Reporting, A/B Testing, Data Modeling, Data Visualization

Data Science

Generative Artificial Intelligence, Machine Learning, Prompt Engineering, AI Chatbots

AI Ops

Brand Experience, Usability/UI, Fulfillment Management, CRM, Personalization, Search Engine Marketing, Online Marketplaces, Feed Management, Agile Methodologies

Ecommerce

Platforms


Ecommerce

Shopify, Zoey, Volusion, OSCommerce, Magento, ShipStation, ShipperHQ, Reveel


Email Marketing

Klaviyo, MailChimp, Mandrill, ExactTarget (SalesForce Marketing Hub), SendGrid, StrongMail, Lyris, GlockSoft, SendForensics, Google Postmaster, ClickTale


Marketplaces

Amazon Seller Central, Google Merchant Center, Google Product Feed, GoDataFeed, JungleScout, Walmart, eBay, MercadoLibre, Facebook, TikTok


Marketing Automation

Zapier, Make, Zoho One, SalesForce Marketing Cloud, Rekko, MailChimp


Customer Relationship Management (CRM)

HubSpot, Zoho, SalesForce, Pipeline Deals, Monday.com


Social Media Marketing

Sprinklr, CoSchedule, Meta Business Suite, Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Reddit, WhatsApp, Hootsuite, SproutSocial, Shortstack


Search Engine Marketing (SEM) & Search Engine Optimization (SEO)

Google Ads, Google Performance Max, Google PageSpeed Insights, Google My Business, SpyFu, Cloudflare, Ubersuggest, InLinks, ipullrank, WordLift


Development & Operations (DevOps)

HTML, CSS, JavaScript, C++, Node.js, JSON, Python, Jupyter, Anaconda, GitHub, GitLab, Visual Studio, Google Colab, MS Office 360, Google Cloud Platform, AWS, Testiny


Analytics, Testing & Conversion Rate Optimization (CRO)

GA4 (Google Analytics 4), Google Looker Studio, Omniture, Lucky Orange, HotJar, Glew, Litmus, Mixpanel, Amplitude, Heap, FullStory, Optimizely, Paraview


Data Science & Business Intelligence (BI)

Visplore, Tableau, Google Looker Studio, Power BI, DOMO, KNIME, Google BigQuery


Design & Prototyping (A&D)

Adobe Creative Suite, Canva, InVision, Mural, LucidChart


Augmented Reality (AR)

Adobe Substance 3D, Adobe Aero, Google Geospatial


Machine Learning & Artificial Intelligence (AI)

Google Cloud Platform, AWS, DataBricks, Snowflake, Edge Impulse, OpenAI GPT API, Claude, Google Gemini, Bing, DALL-E, MidJourney, Bubble, Perplexity


Content Management Systems (CMS)

WordPress, Tilda, MovableType, HubSpot


Online Travel Agencies (OTAs)

Booking.com, Expedia, TripAdvisor


Customer Data Platforms (CDP)

Twilio Segment, RudderStack, Freshpaint


User-Generated Content (UGC)

Google Reviews, Trustpilot, Stamped IO, Judge.me


Project Management & Collaboration

Atlassian (Confluence, Jira, BitBucket, Trello), MS Project, Asana, Basecamp, Monday.com, ClickUp, Trello, Nifty, Microsoft Teams, Slack, Notion, Discord


Databases & Data Management

SQL, MySQL, Azure, MSSMS, dbt, PostgreSQL, MongoDB, Google BigQuery, KNIME, Fivetran, Supermetrics, Snowflake


IoT (Internet of Things)

Arduino IDE, AWS IoT


User Experience (UX) & User Interface (UI)

Sketch, Figma, Axure RP


Customer Support & Live Chat

Zoho Desk, Front, LiveChat


APIs & Integrations

Zapier, Make, RESTful APIs, Postman, Google API


Payment Gateways & Financial Tools

PayPal, Authorize.net, QuickBooks


Cloud Computing & Infrastructure

Amazon Web Services (AWS), Google Cloud Platform (GCP), Microsoft Azure, Oracle OCI


Cybersecurity & Compliance

Cloudflare, Norton, McAfee, Astra PCI Compliance, Microsoft GDPR Assessment

Endorsements & Awards
Sébastien Bouschon
Max has been of tremendous value in our Digital Strategy definition and implementation. He's extremely knowledgeable and keeps on learning about all the new trends and tools. He also clearly understood our needs to build up some concrete and efficient solutions. Highly recommended.
Anabella Rodríguez
I worked with Max for six years with different brands, his work is excellent. Has a lot of initiative and creativity.

Sales & Marketing Manager
L’Occitane Costa Rica & Panama

Datapalooza Hackathlon

Project Gallery selection of my CLIMA [Client-Linked Integration of Meteorological Activity] submission, where real-time weather data captured via Arduino sensors tailors store offers, enhancing customer engagement and boosting sales efficiency via Twilio Segment, Databricks, AWS & Edge Impulse.

Excellence Award

I was part of the team that won the "Award for Excellence" for strategic planning and execution of multichannel marketing during 2015. The positive impact generated on brand credibility by being involved with the customer throughout their entire life cycle stood out.
Robbie Nakatsu, Ph.D.
Max was a research assistant of mine while I was working on my Ph.D. at The University of British Columbia in Vancouver, British Columbia. He was working on his M.Sc. in Management Information Systems at the time. An excellent research assistant in all respects: dependable, hardworking.

Corporate Director of Marketing
Saint-Honore [L’Occitane, Hugo Boss]

Commerce Department
University of British Columbia

2023
Twilio Segment, AWS

2016
L’Occitane Head Office, Paris

Winner: Roadmap Innovation

Competition winner: Contribution of innovative use cases to the product roadmap: alerts based on proximity and changes throughout the customer life cycle.

2010
ExactTarget (SalesForce Marketing)

eCommerce
Marketing
Data Science
Get in Touch
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