The build
A real-time IoT-to-CDP pipeline that turns live weather conditions into consent-aware customer activation.
Bridge physical context and customer data in a way that is technically observable, operationally useful, and appropriate for real-time activation.
System design
What the work explores
ARCHITECTURE VIEWCLIMA system map01WeatherLive sensors
Arduino 02IoT transportReal-time signal
03Customer contextCDP event
Twilio Segment
Twilio 04ActivationContextual offer
Open build details
- 01
Captured environmental readings with Arduino sensors.
- 02
Streamed data through AWS IoT into Twilio Segment and Databricks.
- 03
Mapped weather events to contextual store offers and customer journeys.
