Selected work
These are not tool showcases. Each case begins with business pressure and follows the work through operating design, technical architecture, delivery, and measurable evidence.
Novartis
A compressed transformation program that gave a compliance-sensitive initiative clear gates, ownership, evidence discipline, and a practical path toward agentic assistance.
Farmers Insurance · via Capgemini
An urgent customer-data sprint connecting consent, identity, activation, and measurement across a complex enterprise stack.
Verix.io
Two iterative engagements spanning HubSpot architecture, enrichment, campaign execution, cross-platform measurement, and an agentic outbound roadmap.
Wain.cr + 1-800-Bakery.com
Two operator contexts show the same pattern at different scales: connect product, data, lifecycle, and marketplace execution so growth does not depend on isolated campaigns.
Metrics are drawn from Max’s current résumé and approved case-study materials. Named professional context is shown where it strengthens evaluation; confidential client artifacts and direct personal contact details remain private.
